5+1 ways to embrace the `Lusitano Look`
The Lusitano Culture Club designs are more than just patterns.
ABOUT US
We honour the free spirit and culture of the Lusitano horse as a living source of inspiration to spark connection, creativity, and meaningful change across generations.
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ROOTED IN HERITAGE
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MADE FOR NOW
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DESIGNED TO SPARK CHANGE
By blending art, design, and storytelling, the Lusitano Culture Club aims to present the values that the Lusitano horse embodies as a living force that can inspire the modern world beyond equestrian spaces.
Diverse Perspectives
We strive to create a platform where art and design can speak to people from all walks of life, inviting them to explore values, beauty and connection in new and unexpected ways.
Empowering Imagination
Through the Arena Art Hub with various initiatives and programs, we offer artists and art lovers opportunities to discover newfound meaning and inspiration.
Sustainable Style
Fashion is a demanding industry that often overlooks people and nature. We are committed to sourcing sustainable materials and respecting social values, as generational thinking is one of our cornerstones.
Values to Wear
Our designs reflect a mix of traditional and modern values that can serve as inspiration for creating better societies and more meaningful lives.
Carrying the Message
We have embarked on a creative journey to explore and expand the transformative power of Lusitano Culture, spreading inspiration and ideas in the most unexpected places.
Creative Conversations
Bold ideas, visionary leaders, and meaningful collaborations – that`s what keeps us at the edge of our seats. Therefore, events, art and design projects, creative campaigns or cultural programs are always on the menu for us.
Why does the Lusitano horse capture our imagination?
GENUINE CONNECTION
Meaningful relationships and character are cultivated slowly, with love and vision, while grounded in the presence - a basis for true horsemanship and any relationship.
LIVING LEGACY
Every Lusitano carries the story of its bloodline, reflecting on pursuing purpose beyond traditions, striving to create lasting values and shaped to become a timeless heritage.
UPLIFTING SPIRIT
In a world too quick to use force, Lusitanos' quiet power - rooted in elegance, sensitivity, courage and collaboration - demonstrates that true strength doesn’t need to be loud.
VALUES WE STAND BY
GENERATIONAL THINKING
Like the breeders who think in bloodlines, not deadlines, we value lasting impact over quick wins with a vision for the future. We believe in creating something that lasts – beyond trends, beyond ourselves. Our guiding star in every decision we make, from design to partnerships, is asking: Is this contributing to something worth passing on?
THE WOW FACTOR
As the commanding presence of Lusitanos can create those moments of awe, bold visual storytelling and artistic expressions can have the power to invite people to be in the moment. Through design and art, we aim to create that same WOW - a felt experience that lingers, connects, and inspires.
PASSION WITH PURPOSE
For us, the Lusitano is more than a horse – it’s a living symbol of presence, trust, and soulful connection that resonates far beyond the equestrian world. Whether you are familiar with the feeling of entering a stable or you have never touched a horse, their spirit speaks to something universal: a call to slow down, live with intention and appreciate values across generations.
Explore our collections
WHAT INSPIRED THE LUSITANO CULTURE CLUB?
PERSONAL TOUCH
We couldn't hide it, even if we tried, that most of us here are horse lovers - or horse addicts, to be more precise - hopelessly drawn to the stables.
Our Founders have been immersed in the equestrian world for most of their lives, and when they began a new chapter in Portugal, it was only a matter of time before they fell in love with Lusitano horses, alongside the rich Portuguese culture. So, this is more than just a project. It`s personal.
PUSHING BOUNDARIES
Living in different countries, working in various sectors and industries and experiencing diverse cultures gave us the sense to appreciate authenticity and go beyond the obvious.
We love exploring and looking behind the scenes, where honest conversations can happen to bridge differences and trigger unlikely connections. So, we keep expanding the horizon, hoping to unlock opportunities that drive positive change.
CREATIVE CRUSH
Remember the tingling feeling of having a crush on someone? Well, we have a creative crush on the Lusitano horses, falling in love with them all over again as they embody a rare balance of power and elegance, with a sense of flow, form, and emotional depth.
Their inviting presence offers a connection like no other – inspiring creative thinking where intuition, expression, and imagination can truly thrive. And we are super excited to share that far and wide…
